In the third installment of the Sesame Street/Callaway partnership, we decided to take the concept of a storybook app to another level by splitting the app into two separate experiences. An interactive story and a fully-functional “wanted poster” creation tool.


The interactive story went beyond the standard linear story that people had become accustomed to and incorporated a 3-D environment with variable story outcomes that helped children learn how to identify differences.


The “wanted poster” creation tool pulled inspiration from the story and allowed users to created, customized and send their very own wanted posters to their friends.

Cookie Thief - Home Screen


Cookie Thief - Story Section


Cookie Thief - Wanted Poster Gallery


Cookie Thief - Wanted Poster Play Area


Cookie Thief - Camera


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